Mahoney Ink

Deluxe Corporation (Brochure)

ryan — Mon, 07 Dec 2009 01:56:32 +0000

My role: Wrote copy for Deluxe Business Services brochure.

Project: This brochure was created for financial institutions to hand out to their customers. Brochure features information about Deluxe Business Services including logo design, web design, and e-mail marketing.

Deluxe Corporation (Catalog Cover)

ryan — Mon, 07 Dec 2009 01:56:27 +0000

My role: Wrote headline for Dental catalog cover.

Project: Client wanted to create a catalog cover focusing on great prices on business supplies for dental offices.

Deluxe Corporation (Catalog Cover)

ryan — Mon, 07 Dec 2009 01:56:23 +0000

My role: Wrote headline for Healthcare catalog cover.

Project: Client wanted to create eye-catching cover promoting business supplies for healthcare offices.

Deluxe Corporation (deluxe.com/shop)

ryan — Mon, 07 Dec 2009 00:34:02 +0000

My Role: Assisted in writing product feature & benefit copy using SEO best practices for roughly 150 products on deluxe.com/shop.

Link: http://www.deluxe.com/shopdeluxe/home/home.jsp

Deluxe Corporation (Ugly Sweater Contest)

ryan — Mon, 07 Dec 2009 00:04:04 +0000

My Role: Wrote Web content for Ugliest Sweater Contest landing page.

Project: Client used this contest to promote their holiday card line via social media. Entrants submitted pictures of themselves (or a friend) wearing the ugliest sweater to appear on Facebook. The winner received 100 holiday cards.

Deluxe Corporation (e-mail)

ryan — Mon, 07 Dec 2009 00:02:57 +0000

My Role: Wrote html & text versions of e-mail promoting apparel line.

Project: E-mail sent to customers promoting FREE Shipping and special Bonus Buy on apparel.

Bags & Bows by Deluxe (e-mail)

ryan — Mon, 07 Dec 2009 00:02:02 +0000

My Role: Wrote html & text versions of e-mail announcing end of season sale for Bags & Bows.

Project: E-mail sent to Deluxe customers educating them about the Bags & Bows product line at bagsandbowsonline.com offering 15% off their next order.

SOURCECORP Statement Solutions (Newsletter)

ryan — Thu, 16 Jul 2009 04:36:09 +0000

My Role: Copy & project management of both print and HTML newsletters.

Project: Client wanted to reach out to current customer base to keep them informed of their products and services and to generate new business. Newsletter ran quarterly (now twice a year) and in 2007 an HTML version was added for sales people to send to existing and potential customers.

“We needed help creating a newsletter for our business segment and came to Kathryn with a very rough idea of what we wanted. She helped shape our communication objectives, brand, and message and has become an integral part of our company. This partnership has been a successful collaboration and we look forward to a long lasting relationship.” – Russ Borgman, Executive Director SOURCECORP Statement Solutions

Graphic Design: Priority Publications

SOURCECORP Statement Solutions (Case Study)

ryan — Thu, 16 Jul 2009 04:30:36 +0000

My Role: Copy & project management.

Project: Client wanted to document case studies of projects/business they had acquired to give to potential customers in the same industry. To date, over 25 case studies have been created for this client and many of them have been added to the company’s Web site.

Graphic Design: Priority Publications

Digital Federal Credit Union (Tent Card)

ryan — Thu, 16 Jul 2009 04:27:04 +0000

My Role: Copy, design & project management.

Project: Client created tent cards to be placed in (what was then) the Digital Equipment Corporation cafeterias to notify them of current promotions. This piece was created for an auto promotion.